Hundreds of millions of blogs are online today. Thousands more are started every day. Anyone can start a blog in 5 minutes, but very few people will start blogs that matter.

What’s the difference between most blogs and the select few that attract huge followings?

That’s a question I started asking myself long before I started my first blog. Since then, I’ve started three popular blogs, and I’ve helped friends and clients attract huge audiences and build thriving, sustainable businesses built around blogs.

I’ve also seen plenty of bloggers work incredibly hard on something that never takes off.

By studying these differences and through the work I’ve been doing for the past 8 years, I’ve developed a repeatable formula for building successful blogs.

This formula is what I used to create blogs that attract hundreds of thousands of visitors per month (including Think Traffic and Expert Enough).

I have also used the formula to help clients launch or grow blogs that attract from 10,000 to 100,000+ visitors per month (including wildly popular sites like Live Your Legend and Man Vs. Debt).

I created this course because I believe in the ability of blogs to change the lives of the people who start them and the readers who follow them. I have seen blogs change the lives of many of my closest friends.

I would love to also help you start a blog that matters.

If you think you have the creativity and dedication it takes to create a blog that matters, you should consider joining us in this course.

3 core modules of this course:

Module 1:

In the first we setup a rock solid foundation: what the blog is about (the topic of our blog), why it matters to the audience (the compelling reason why), setting smart business goals with the blog (there are 2 kinds of blog goals), getting our basic building blocks setup, and writing a killer about page.

Module 2:

In the second we go through the seven step process to make content that earns true fans: we’ll talk about a reader journey map, how to do research on what’s popular, how to create an initial content strategy that works, how to shape great headlines, how to develop articles from nothing to something that really works, how to write a first draft, and how to shape content that earns true fans.

Module 3:

And in the third we set our blog up for launch and as wide a reach as possible. We’ll cover strategies for promoting posts, how to set up your blog’s design and website, how to create a launch plan and launch your blog with a bang, plus strategies for growth after launch.

This course you’re taking is quite possible the most popular and effective blogging course ever made. At the end of it you’re going to have a blog launched… not just any blog, but one with a clear, unique purpose, with an informed and smart content strategy in place and a deep understanding of the writing, publishing and promotion process that’s going to get your blog to rise above the noise.